Data for Out-of-Home & Retail
Winner in the Established Company category of MITEF BAP (2015).
Led by CEO Rafi Abidi, OAA created a “static data engine” for out-of-home (OOH) advertising analytics. As DOOH adoption expanded in Pakistan, OAA positioned itself as a disruptor in retail and OOH data insights.
OAA’s offering matched industry need—advertisers in top cities in Pakistan spent over PKR 11 billion annually on OOH as of 2014–2015. Fills critical data gaps in outdoor advertising measurement; supports digital transformation of media buying; relevant for SMEs and agencies advocating evidence-based marketing.
OAA’s data engine fills critical gaps in OOH advertising measurement and analytics. Its insights support media agencies, advertisers, and SMEs in making evidence-based marketing decisions, contributing to digital transformation of the advertising industry in Pakistan.
